BUSN 161B - Customer Service - Basic Concepts
(formerly BUS 121B)

Credits: 1
Class hours: 1 lecture
Recommended: Qualified for ENG 22.
Description: This course covers basic customer service concepts. Intended to both transfer information and enhance attitude, this course introduces the evolution and importance of customer service. It examines behavior styles and dissatisfied/difficult customers, and explores service recovery and customer loyalty. It constructs a framework for interpreting customer needs and exceeding customer expectations.